DO THE DIRTY
The online supplement brand Myvitamins are bringing a new and exciting product to the market this Valentines Day which supports libido and simply fire's up your sex life.
But here's the problem. Sex. It's not something we talk about, but we all do it. We often find ways on how to avoid this taboo topic. We may use sayings like "doing the dirty" to avoid the subject.
As part of the campaign to market this product, we want to normalise the conversation around personal pleasure, combat the stigma behind it and encourage the consumer to purchase these sex enhancing products without feeling embarrassed.
With a more fun and tongue-in-cheek approach, a long list of sexual euphemisms was used to create a manifesto that celebrates sex. The exaggeration of the euphemisms is on purpose, making it as attention grabbing and in your face as possible. Along with this, the stimulate product was art directed next to everyday objects in suggestive ways, to reinforce that sexual wellness should be a part of everyone's daily routine, and nobody should feel ashamed to embrace it.
CAMPAIGN
CONCEPTUAL THINKING
ART DIRECTION
DESIGN
