GIFT THE EXTRAORDINARY
Cutting through the gifting noise over the festive period, Myvitamins want to beat the usual stocking fillers and position their products as the perfect Christmas present.
The campaign approach was to take the mundane and turn it into something magnificent, taking the consumer on a journey to these extraordinary Christmas worlds.
Taking on a playful approach, four fanciful 3D snow globes were created and animated, placing Myvitamins' ordinary product into these extraordinary worlds.
Each globe has their own theme; Beauty, Wellness, Performance and Essentials, ensuring all avenues of the customers wants and needs are covered.
The main aim of the campaign was to remind the consumer that at Myvitamins we're all about gifting something beyond the ordinary.
CAMPAIGN
CONCEPTUAL THINKING
ART DIRECTION
3D DESIGN
ANIMATION
